SPU Admissions Rebrand
Visual Identity
Layout Design
Illustration
Photo Selection
With efforts to increase enrollment numbers, Seattle Pacific University tasked me with developing a new brand identity for their admissions materials. The previous admissions pieces lacked visual impact and didn't stand out from the competitors, so they wanted fresh visuals to represent the future of the university and draw students in. This visual identity was applied over 35 deliverables in 2 months, including brochures, postcards, posters, magazine ads, web pages, digital ads, and email headers.
The goal: convert prospective students to applicants + stand out from competitors
Our target audience includes undergraduate, transfer, and international prospective students. Most of these pieces include QR codes that focus on encouraging them to learn more or apply. They're receiving recruitment mail from multiple universities and viewing them side-by-side, so competitive analysis was especially important for this project.
Incorporating the sweeping curves for brand recognition
Before, SPU's pieces relied heavily on the main maroon brand color alone for brand recognition, while competitors had recognizable graphic assets. For this rebrand, the addition of the sweeping curves add energy and visual interest through implied movement and reinforce visual consistency across pieces.
Travel-inspired photography highlights SPU’s location
SPU distinguishes itself from other Christian universities through its prime Seattle location. We drew inspiration from instagram travel blog photography to emphasize this and take a creative direction to resonate with our audience who are no strangers to social media.
